BNE Auto Mall Needs Track and Event Operator

BNE Automall

Brisbane Airport Corporation is seeking Expressions of Interest from reputable businesses and groups to become the track and event operator of BNE Auto Mall, its largest non-aviation project.

BNE Auto Mall
Video Still:  Brisbane Airport / YouTube

Situated on a 51.3-ha site next to the International Terminal, the BNE Auto Mall is a $1-billion mixed-use project that is envisioned to become a vibrant, new research, retail, and events hub, as well as a business precinct. The development has the potential for 24/7 operations.



 



The centrepiece of the project is a 2.4-km performance track co-designed by motor racing legend Mark Skaife and motorsport circuit designers iEDM. There will be a dedicated slalom area, skid pan, kickplate, handling and off-road circuits, as well as an off-road 4WD demonstration course. 

Video credit: Brisbane Airport / YouTube

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BNE is asking for Expressions of Interest (EOI) from potential partners who would like to be considered as Track and Event Operator. The role will include managing and maintaining the performance track.

The Track and Event Operator will also enjoy these commercial opportunities:

  • Hosting driver experiences, leveraging a range of features and facilities within the precinct
  • Facilitating vehicle test drives on the performance track
  • Providing automotive branded and themed events,  launches and media events
  • Facilitating corporate events and functions on and off-track
  • Facilitating automotive research, innovation and development in a controlled environment
  • Providing unrivalled advertising and marketing within the track area
  • Partnering with education providers and tertiary institutions
  • Fostering advancements in sustainable automotive technologies
  • Leveraging retailing and branding possibilities to enhance reputation and awareness
BNE Auto Mall
Photo credit: BNE Property / bneproperty.com.au

“Opening in 2024, BNE Auto Mall is the largest, most visionary, and eagerly anticipated mixed-use development of its kind in Australia, and it will be a game-changer when it comes to the way in which people buy and experience motor vehicles,” Gert-Jan de Graaff, BAC CEO said.

“While Aviation is our primary purpose, we have always strongly believed that Brisbane Airport is a destination within itself and so much more than just an airport.

“This landmark automotive precinct is proof of that, as it will provide exponential benefits for Brisbane and for Queensland well into the future.



“I have no doubts that the expansive scope of this Expression of Interest will generate excitement and encourage innovative thinking that will help shape this unique, world-class automotive destination.”

If you are equipped with the experience and capability in managing entertainment, hospitality, events and track facilities you may contact David Oatley through email: david.oatley@bne.com.au. The EOI officially opened on 1 December 2021 and will close on 28 January 2022.