Brisbane Airport is celebrating its centenary this year not just by looking back—but by looking forward. As part of the 100th year milestone, the airport has revealed a dynamic new brand identity, reflecting years of transformation ahead and the growing role of Brisbane as a global city.
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The refreshed look, launched on April 2, introduces a sleek new logo featuring ribbon-like jet streams that evoke motion, freedom, and the journey from land to sea to sky. The design replaces the previous corporate-style logo with something more expressive, aiming to capture the energy and optimism of Brisbane’s future.
“Our previous logo was designed to be quite corporate and business-like,” said Sarah Whyte, Head of Communications & Brand Marketing at Brisbane Airport. “But today, we want to signal anticipation, excitement, and the limitless possibilities that aviation brings.”
The visual overhaul launched in time for the Brisbane Airport centenary also comes during a major redevelopment phase. The airport is currently investing $5 billion through its ‘Future BNE’ transformation, which includes major upgrades to both Domestic and International terminals, alongside improvements to passenger experience and infrastructure.
The new brand system—developed with creative agency Traffic—draws on the forms of the airport apron to create dynamic design containers for signage and digital platforms. These will soon be visible across terminal screens, social media, and bne.com.au.
“I’m very aware that our passengers care about their experience of travelling through the airport far more than they care about our logo,” Whyte said. “But in addition to all the work we’re doing to make using the airport better, it’s important we also send a visual message about the optimism and excitement that is pervading Brisbane right now.”
A Century in the Sky
Brisbane Airport’s story began in 1925 when the Commonwealth Government officially opened the Eagle Farm Aerodrome on 36 hectares of farmland. At that time, Brisbane was only just beginning to connect with the world by air.
In 1928, a crowd of 25,000 gathered to witness history as Sir Charles Kingsford Smith’s Southern Cross landed in Brisbane.
In 1988, ahead of Expo 88, the airport was relocated 5 kilometres towards Moreton Bay, making space for future growth. Since then, it has become one of the busiest airports in Australia—and a hub for innovation.
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In 2012, it opened a $180 million, nine-storey car park with 5,000 spaces, smart parking technology and direct undercover access to terminals. In 2017, it was recognised as Australia’s first dementia-friendly airport. And in 2020, Brisbane Airport opened a new parallel runway—one of the largest aviation construction projects ever completed in the country.
Now, with the launch of a bold new brand and an ambitious vision for the next decade, Brisbane Airport is once again charting a course for the future—one that stays rooted in its heritage while embracing what lies ahead.
Published 4-April-2025