Specialty Lingerie Business in Virginia Goes Bust Before Christmas

Big girls may have one reason to cry as this Brisbane-based lingerie business with a physical shop in Virginia goes under —- right before Christmas. 

Big Girls Don’t Cry Anymore, a plus-sized brand that owner Karen Mason set up in 1992, has enlisted the help of a liquidator, Jarvis Archer. 

On the online website, Ms Mason informed the customers of closing down her business, which has become an iconic brand in Australia. 

According to Mr Archer, Big Girls Don’t Cry Anymore has over 100,000 customers in its database and earned $6 million this year. The company was planning to release the very first lingerie business app in Australia, which includes a virtual fitting room among other sophisticated features.

Photo Credit: Instagram

The liquidator also said that despite Ms Mason’s efforts to innovate and attract new customers, the business experienced challenges in the delays of overseas supplies due to COVID-19.

In May, Ms Mason lost her husband, Keith, further impacting her ability to maintain the business’s profitability and cash flow. 

Big Girls Don’t Cry Anymore has 20 full-time workers and 33 casual staff who are hoping to keep their jobs if another entrepreneur takes over. 

Mr Archer said that the business would be an attractive venture for the right buyer with its loyal customers, a knowledgeable team and a strong sales growth potential.