Virginia’s Big Girls Don’t Cry to Come Back as Curvy

Big Girls Don't Cry
Photo Credit: Google Maps

A Virginia plus size lingerie store has gotten a second wind barely a month after announcing it has shut down the business. Big Girls Don’t Cry (Anymore) will soon be joining the Curvy family from Lane Cove, NSW.



Big Girls announced the latest development, saying that the online store will be back in operation “very soon.” 


 


“Big Girls has changed ownership and will be joining the Curvy.com.au family. We’re working around the clock to resume the online operations in the coming days.”

Karen Mason, Big Girls’ founder, decided to close her store in December 2020 after a year of struggle. Her husband, Keith, passed away in May and her liquidator Jarvis Archer said she could no longer sustain the business despite trying to keep it going with the help of her staff.

Ms Mason started her business in 1992 and soon expanded online as BrasToGo. Her suburban outlet in Virginia also serves as the warehouse. A recent expansion has been impacted by the pandemic as boxes of orders could not be delivered in time, resulting in cancellations.

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Photo Credit: Curvy/Google Maps

Meanwhile, Curvy owner Wes Blundy started his business as a joint partnership with Bras N Things. Inspired by the system of Amazon.com, Curvy went solo in 2014 with the goal of providing plus-size pieces for the whole of Australia. 

Mr Blundy believes that Big Girls and Curvy have gone through similar paths in the last year and felt that Mason’s store, now iconic, should thrive.



Curvy is working with Big Girls for the transfer of the business’ intellectual property (IP), inventory, as well as other related records and assets. Reopening the store in Virginia is still up for consideration.